📊 Overview KPI
Enciety HQ · Jan–Dec 2024Total Transaksi
1.247.832
Jan – Des 2024
Total Pelanggan
89.421
Unique customers
Produk Unik
12.847
Total SKU
Total Revenue
Rp 847B
≈ Rp 9,5M / pelanggan
🏆 RFM Snapshot
Customer Segmentation🏆 Champions
12.847
⭐ Loyal
24.521
⚠️ At Risk
8.932
📊 Total
89.421
🎯 RFM Insight
Segmen Champions (14,4%) berkontribusi 42% dari total revenue. Pelanggan At Risk memerlukan kampanye retensi segera.
⚠️ Churn Analysis
Risk AssessmentChurn rate naik 1,2% dari kuartal sebelumnya. Tindakan segera diperlukan.
At Risk
8.932
Churn Rate
9,9%
Aman
80.489
Total
89.421
Penyebab Utama Churn
Sensitivitas harga (45%), penawaran kompetitor (32%), dan masalah pengiriman (23%).
🌍 Macro Context
Regional · JakartaRMRI Index
112.4
↑ 3,2% YoY
GDP Growth
5,2%
↑ 0,8% YoY
Inflation Rate
3,1%
↑ 0,3% MoM
🛒 Product Affinity
Basket Analysis| Pasangan Produk | Affinity Score | Co-occurrence | Lift | Impact |
|---|---|---|---|---|
| Skincare → Makeup | 0.87 | 23.4% | 2.3× | Tinggi |
| Haircare → Styling | 0.82 | 19.7% | 2.1× | Tinggi |
| Bodycare → Fragrance | 0.76 | 15.2% | 1.8× | Sedang |
| Tools → Accessories | 0.71 | 12.8% | 1.5× | Sedang |
| Skincare → Tools | 0.68 | 11.4% | 1.4× | Sedang |
📱 Channel Distribution
Sales by ChannelOffline Store
Rp 423,6B
49,9% share
E-commerce
Rp 338,9B
40,0% share
Social Commerce
Rp 84,7B
10,1% share
👥 Customer Cohort
Retention AnalysisCohort Q1 2024
24.521
Cohort Q2 2024
22.847
Cohort Q3 2024
21.432
Cohort Q4 2024
20.621
Retensi Bulan 178%
Retensi Bulan 362%
Retensi Bulan 648%
Retensi Bulan 1235%
Avg Revenue / PelangganRp 9,5M
LTV EstimateRp 28,5M
Purchase Frequency3,2×/thn
Avg Order ValueRp 2,9M
💼 Business Impact
ROI AnalysisRevenue at Risk
Rp 84,7B
Dari pelanggan churn
Upsell Opportunity
Rp 127,1B
Potensi cross-sell
Win-back Potential
Rp 42,4B
Revenue recoverable
💡 Rekomendasi Aksi
Prioritaskan kampanye retensi untuk segmen At Risk (8.932 pelanggan). Estimasi ROI: 4,2× dari investasi retensi. Implementasikan cross-sell bundle untuk pasangan produk dengan afinitas tinggi.